Looking for a Tractivity alternative? Jambo vs Tractivity compared for UK teams

Last updated 5 October 2026. Tractivity information is taken from tractivity.co.uk on 30 September 2026. 

Jambo and Tractivity are both stakeholder relationship management (SRM) platforms used by UK public sector and regulated teams. Both are UK-hosted, ISO 27001 certified and available through G-Cloud. The biggest practical difference is how each one feels to use day to day, because that determines whether your whole team keeps the record up to date. This guide compares the two on the questions UK buyers actually ask, so you can decide which fits your team.

Key takeaways

What is stakeholder relationship management (SRM) software?

SRM software maintains a shared record of every conversation an organisation has with its stakeholders, across every team that communicates with them. It logs emails, meetings and calls against the right stakeholder, tracks issues and commitments, and reports on what was said and done.

SRM isn't a CRM (customer relationship management) tool. CRMs are built to close sales, not to keep a shared record of engagement across teams. A CRM moves one contact through one deal to a close. Stakeholder relationships don't close. They run for years, involve many people on both sides, and get reviewed by leaders who weren't in the room. Jambo and Tractivity are both SRM platforms, so they're worth comparing directly.

The problem UK teams are trying to solve

When we spoke to UK government teams at DigiGov Expo 2026, they alluded to relationship visibility issues. Conversations with ministers, officials, major suppliers and industry bodies happen across teams and departments. Emails sit in individual inboxes. Some teams have tried Salesforce or Microsoft Dynamics and found nobody used them. Others are on spreadsheets, or nothing at all.

The result is the same everywhere: nobody can quickly answer "what has anyone here said to this stakeholder?", the same issue gets raised with five different people without anyone connecting it. Managers can't see whether agreed follow-ups happened. Any SRM you choose has to fix that first.

Jambo at a glance

• Shared record of every email, meeting and call, with emails captured through a free Outlook add-in or a project email address.
• AI communication summaries, AI sentiment analysis and AI auto-tagging against the tags your team defines.
• Issue, commitment and follow-up task tracking.
• Project-based workspaces with a global view across the whole organisation.
• Custom fields, categories, tags, a shared calendar and custom dashboards.
• Email campaigns, built by Jambo inside the platform.
• Esri Gold partnership, Esri-integrated map viewers, Esri ArcGIS Pro integration, Jambo Lands (manage locations as contacts), automatic geocoding, etc.
• UK-hosted for UK customers, ISO 27001:2022 and ISO 27017:2015 certified, Cyber Essentials certified, UK GDPR compliant.
• Available through G-Cloud 15.
• English and French interface.
• Offices in Canada, Ireland and Croatia; in the market since 2018.

UK public sector customers include the Low Carbon Contracts Company, a government-owned company, and the University of Cambridge. Engie also uses Jambo for large-scale energy stakeholder engagement.

Tractivity at a glance

According to its website, Tractivity has been a UK-based stakeholder management platform since 2002. It names customers including the NHS, HM Treasury, Welsh Government and National Grid.

• Stakeholder database, stakeholder mapping and multi-project management with role-based access.
• Survey, newsletter, and event tools are included in the licence, while the Engage-360 public portal is priced separately.
• Outlook plug-in and shared mailbox for email capture.
• 150+ pre-built reports, built-in dashboards and a Power BI integration.
• AI sentiment analysis, AI summaries and survey response analysis run through Azure OpenAI in its own Azure environment.
• Integrations including Mapolitical, Google Maps, Microsoft Teams and Zapier.
• UK-hosted on Microsoft Azure by default, ISO 27001:2022, Cyber Essentials Plus and NHS DSPT.
• On G-Cloud since 2019.
• English and Welsh, with a team accredited by tCI (the Consultation Institute).

How Jambo and Tractivity differ

1. Ease of use and adoption

This is the difference that matters most, and the one buyers notice first in a demo. A stakeholder record is only as good as what goes into it. If logging a meeting takes too many clicks, people stop logging meetings, and the gaps only appear when a director asks for the full history.

Jambo is designed around that problem. The interface is bright and uncluttered, fast data entry means a conversation is logged in seconds, and the Outlook add-in captures emails without anyone re-typing them. New starters are productive quickly, which matters in teams with constant turnover.

The fairest test is a side-by-side demo. Ask each supplier to log a meeting, find everything your organisation has said to a single stakeholder, and show one recurring theme across the department live in the same session.

2. Seeing who said what to whom

Both platforms capture Outlook emails into a shared record. Jambo also gives every project its own unique email address, so teams on Gmail or other providers can forward or copy in messages. Every communication is visible to the stakeholder and the organisation, so anyone with access can open a record and see the full history in a single view, without having to chase colleagues' inboxes.

3. Spotting recurring themes

Jambo's AI auto-tagging applies the tags your team defines directly to each communication, with no suggestions to confirm. A theme gets picked up wherever it's mentioned, and you can review tags on a single project or across the whole organisation to see what keeps coming up. AI sentiment analysis scores each communication, so you can see how a relationship is trending. Teams that want a formal rating can add a relationship health score as a custom field.

Tractivity's published AI features are sentiment analysis, summaries and survey response analysis, alongside its reporting suite.

4. Reporting and dashboards

Jambo offers pre-built and configurable reports in PDF and CSV, plus custom dashboards through Jambo Insights, so teams can build the views their leaders actually ask for.

Tractivity offers 150+ pre-built reports, built-in dashboards and a Power BI integration, which requires a separate Power BI licence.

5. Built in-house vs integrations

Every core Jambo feature is built by Jambo, inside the platform: AI tools, email campaigns, the calendar, dashboards and Jambo Geospatial. Your stakeholder data doesn't flow to a separate vendor's tool for use, so information governance teams review a single platform and a single data processing agreement. Optional integrations, such as Zapier, are available if you choose to connect them.

Tractivity relies on integrations for some capabilities, including Mapolitical for political mapping, Azure OpenAI for AI and Power BI for advanced reporting.

6. Security, hosting and procurement

Both platforms are UK-hosted, ISO 27001:2022-certified, UK GDPR-compliant, and available to UK public sector buyers through G-Cloud without a full tender. Jambo is listed on G-Cloud 15 and also holds ISO 27017:2015, the cloud-specific security standard, and Cyber Essentials. Tractivity holds Cyber Essentials Plus, which adds independent technical testing, and is audited annually against the NHS Data Security and Protection Toolkit (DSPT).

7. AI data policy

Both platforms publish a commitment that customer data is never used to train AI models. Tractivity states that its AI runs in its own Microsoft Azure environment, in the UK region by default. Jambo AI processing runs in AWS UK. All Jambo Secure AI features are opt-in and can be switched off.

8. Accessibility

Both platforms self-assess against the Web Content Accessibility Guidelines (WCAG). Jambo currently meets WCAG 2.2 Level A, and all new features are built to WCAG 2.2 Level AA. Tractivity states its interface meets WCAG 2.2 Level A. Teams with statutory accessibility duties should ask both suppliers which modules have been assessed.

9. Support and Customer Success

Jambo's Customer Success team comprises stakeholder engagement practitioners, including IAP2-trained staff, so the person answering your question understands the work, not just the software.

Tractivity provides a named UK-based Client Success Manager, with support during UK and EU working hours, and a team accredited by tCI.

10. Pricing and onboarding

Jambo Professional starts at US$ 995 per month and includes 5 users. Enterprise and Ultimate subscriptions are quoted on request. Every plan carries a one-time onboarding fee that covers training, setup, and support, and onboarding typically takes six weeks.

Tractivity starts at £9,495 a year, plus £500 per additional user, with onboarding included and typically taking four to six weeks. Its Engage-360 portal is priced separately. The onboarding fee is not disclosed. The price depends on the number of users and projects.

The fairest comparison is a three-year total cost on your actual user count, including onboarding and any modules or portal you'd need. Ask both suppliers for it in writing.

Jambo vs Tractivity comparison table

Which should you choose?

Choose Jambo if you need everyone across teams and departments to log their stakeholder conversations; you want AI to surface recurring themes without manual tagging; you want every core feature built in one platform you control; or your engagement is tied to land and location.

Choose Tractivity if your procurement requires Cyber Essentials Plus or NHS DSPT, you need a Welsh-language interface, or you want survey tools in the same licence.

For most UK government stakeholder engagement teams, the deciding question is adoption. The platform your whole team will actually use is the one that gives you a complete record.

Questions to ask both suppliers

1. Where is our data stored, and where does AI processing happen?
2. Which certifications does our procurement require?
3. What's the three-year cost on our user count, including onboarding?
4. How do emails get into the platform?
5. Can we filter by a single theme across all teams in the organisation?

See the difference in 15 minutes

Bring one real scenario from your team. We'll show you how quickly you can log, find, and report on it in Jambo, and we'll answer every question on the checklist above in writing. Book a 15-minute call.

For the side-by-side table, see our Jambo vs Tractivity comparison page →