Jambo vs Tractivity: which SRM fits your UK team?

An honest, side-by-side comparison of two stakeholder relationship management (SRM) platforms for UK government and public sector teams.

Tractivity information is taken from tractivity.co.uk. Last reviewed September 30, 2026.

Overview

How Jambo and Tractivity compare

Jambo and Tractivity are both stakeholder relationship management (SRM) platforms that are UK-hosted, ISO 27001 certified and available on G-Cloud. Tractivity bundles surveys, newsletters, events and stakeholder mapping into one subscription, offers a public engagement portal, and holds Cyber Essentials Plus and NHS DSPT. Jambo is built around the shared relationship record: every stakeholder conversation across teams, with AI that auto-tags recurring themes and rolls them up across a department, plus native Esri mapping.

Jambo is bright, fast and built so logging a conversation takes seconds. Every core Jambo feature, from AI auto-tagging to email campaigns, is built by Jambo within the platform, so your stakeholder data stays in a single system you control.

Jambo vs Tractivity at a glance


Criteria	Jambo Stakeholder Relationship Management (SRM) software	Tractivity Stakeholder Management Software
Best fit	Teams that need everyone to use the system: external affairs, government relations and government engagement teams	UK and Welsh public bodies wanting built-in surveys, or needing Cyber Essentials Plus or NHS DSPT
How features are built	All core features are built by Jambo, inside the platform Only Jambo	Integrations including Mapolitical, Publiq and Azure OpenAI
Security, hosting and procurement
UK hosting	Secure AWS hosting in the UK	Microsoft Azure UK region by default
G-Cloud	G-Cloud 15
ISO 27001	ISO 27001:2022	ISO 27001:2022
ISO 27017 (cloud security)	ISO 27017:2015 Only Jambo	Not published
Cyber Essentials	Cyber Essentials	Cyber Essentials Plus
NHS DSPT	Not published	Annually audited
Features
Email capture	Free Outlook add-in and unique project email addresses	Outlook plug-in and shared mailbox
AI summaries and sentiment	Included	Included
AI auto-tagging against your own tags	Applies project or account tags automatically using Jambo Secure AI Only Jambo	Not published
Themes rolled up across a department	Tags reviewed at the project and global level, plus custom dashboards, analytics and reports	Dashboards and pre-built reports
Email campaigns	Jambo eBlast, built inside the platform	Newsletters included
Surveys	Import responses, or connect the survey tool you already use through Zapier	Survey and form tools included
GIS and mapping	Esri Gold Partner with ArcGIS integration, Esri-powered map viewers, manage locations as contacts, and automatic geocoding Only Jambo	Google Maps, Mapolitical political mapping
Languages	English and French	English and Welsh
Support and pricing
Support	Customer Success team of IAP2-trained stakeholder engagement practitioners Only Jambo	UK-based Client Success Manager, UK and EU hours
Onboarding	One-time fee	Not published
Pricing	From US $995 a month, including 5 users	From £9,495 a year, plus £500 per additional user
In the market since	2018	2002

What's the main difference between Jambo and Tractivity?

Both platforms promise one stakeholder record. The difference is whether your team will actually keep it up to date.

A stakeholder record is only as good as what goes into it. If logging a meeting takes too many clicks, people stop logging meetings, and the record develops gaps nobody notices until a minister asks for the full history. That's why so many government teams that tried Salesforce or Microsoft Dynamics for stakeholder work ended up back on spreadsheets.

Jambo is designed around that problem. The interface is bright and uncluttered, fast data entry means a conversation is logged in seconds, and emails come in through the Outlook add-in without anyone re-typing them.

Teams use Jambo because it's easier than not using it.

Why does ease of use decide the comparison?

When public sector teams compare Jambo and Tractivity side by side in a demo, the most common reason they choose Jambo is how it feels to use.

The record depends on everyone

If part of the team avoids the system, that part of the relationship goes unrecorded.

Turnover never stops

New starters in government need to be productive in their first week, not after a training programme.

Leaders need it complete

Senior officials rarely log in, but they need the full record when they ask for it.

Try the side-by-side test

Ask each supplier to do three things, live, in the same session, using your own scenario:

Log a meeting with a stakeholder.
Find everything your organisation has said to that stakeholder.
Show one recurring theme across the whole department.

Which is better for your team?

For most UK government stakeholder engagement teams, Jambo is the better fit because the record only works if everyone uses it, and Jambo is built to be used.

Central government

Stakeholder engagement and external affairs teams

Verdict: JamboIt's built to answer "what has anyone here said to this stakeholder?" across teams, departments and overseas posts.

Conversations with ministers, officials, strategic suppliers and foreign government counterparts happen across teams, departments and overseas posts. Emails sit in individual inboxes. Nobody can quickly answer "what has anyone here said to this stakeholder?"

One record across teams and posts: emails via the Outlook add-in or a project email address, as well as meetings and calls.
Recurring issues surfaced: AI auto-tagging applies your own tags wherever a theme is mentioned.
Relationship health you can see: AI sentiment by stakeholder and organisation, plus an optional health score.
Follow-ups with owners: assign follow-up tasks to team members.
Built around your structure: custom fields, tags, calendar and dashboards.

Local government

Council communications and engagement teams

Verdict: JamboWhen coordination across departments is the problem. Every officer logs to the same record, so you can see who's been reached and what keeps coming up.

Councils need a record that every department uses, not just the consultation team. When officers in planning, housing and regeneration all log their conversations in one place, the council can see who's been reached and what keeps coming up.

Proof briefings happened: tag every briefing by initiative and see who's been reached.
One record across departments: stop two officers from contacting the same resident about the same thing.
Survey responses in context: import them alongside every other conversation.
FOI ready: answer a Freedom of Information (FOI) request with a search, not a rebuild.

Built by Jambo, not bolted on

Jambo builds every core feature inside the platform: Secure AI summaries, sentiment and auto-tagging, calendar, dashboards, Jambo Geospatial, and email campaigns. Your stakeholder data doesn't go to a separate vendor's tool for use, so you always know where it's stored, who can access it, and where it's exported.

Zapier is available for connecting other business systems if needed.

One review for information governance: one platform and one data processing agreement, not a chain of integrations.

One record for FOI and audit: every Freedom of Information (FOI) request and audit draws on the same history.

No data outside your control: no third-party tool where stakeholder data can end up.

Built by Jambo, not bolted on

Zapier is available for connecting other business systems if needed.

One review for information governance: one platform and one data processing agreement, not a chain of integrations.
One record for FOI and audit: every Freedom of Information (FOI) request and audit draws on the same history.
No data outside your control: no third-party tool where stakeholder data can end up.

How do they compare on security, hosting and procurement?

Both platforms are UK-hosted, ISO 27001:2022-certified, UK GDPR-compliant, and available through G-Cloud without a full tender.

Jambo also holds ISO 27017:2015, the cloud-specific security standard, and Cyber Essentials. Tractivity holds Cyber Essentials Plus and is audited against the NHS DSPT. If your procurement requires either, check it first.

Both commit to never using customer data to train AI models.

How do pricing and onboarding compare?

Jambo Professional starts at US$995 a month, including 5 users. Enterprise and Ultimate are quoted on request. Every plan carries a one-time onboarding fee that covers training, setup, and support.

Tractivity starts at £9,495 per year, plus £500 per additional user, with onboarding included, and its public portal is priced separately.

The fairest comparison is a three-year total on your actual user count. Ask both suppliers for it in writing.

Jambo facts for UK buyers

Some comparison pages describe Jambo using out-of-date information. These are the current facts, reviewed on 30 September 2026. If anything changes, we will update this page.

Hosting: UK customer data is hosted in the UK.
Security: ISO 27001:2022, ISO 27017:2015 and Cyber Essentials. UK GDPR compliant.
Procurement: Listed on G-Cloud 15.
AI: Customer data is never used to train AI models. All AI features are opt-in.
Built in-house: Every core feature, including AI tools, email campaigns, dashboards and mapping, is built by Jambo inside the platform.
Support for UK customers: Support from a Customer Success team of stakeholder engagement practitioners.
Onboarding: One-time fee covering setup, data import and training.
Pricing: Professional licence from US$995 a month, including 5 users. Enterprise and Ultimate are quoted on request.
UK customers: The Low Carbon Contracts Company, a government-owned company, and the University of Cambridge.
UK/Europe contact details: Call our Dublin office: +353 45 246 526

Looking for a Tractivity alternative?

If your stakeholder emails still sit in individual inboxes, nobody can see who said what to who, and the same issues keep coming up with different teams, the problem usually isn't the software category. It's whether people actually use the system.

Jambo is stakeholder relationship management (SRM) software built so everyone across teams, departments and overseas posts logs their conversations, because it's quicker than not logging them. AI auto-tagging then identifies recurring themes across the entire department. Jambo is UK-hosted, ISO 27001- and ISO 27017-certified, Cyber Essentials-certified, and on G-Cloud 15.

Frequently Asked Questions (FAQs): Comparing Jambo and Tractivity

Here are the answers to some common questions about Jambo and Tractivity.

If you don't find the answer you're looking for, our friendly sales team is always here to help. You can contact us at hello@jambo.cloud.

GDPR Compliant logo GCA_Supplierblue_2935

What's the difference between Jambo and Tractivity?

Both are UK-hosted SRM platforms on G-Cloud. Jambo is designed so the whole team keeps the record up to date, with AI auto-tagging that surfaces recurring themes across teams, and every core feature built by Jambo inside the platform. Tractivity holds Cyber Essentials Plus and NHS DSPT, and includes survey, newsletter and event tools.

Is Jambo UK-hosted?

Yes. Jambo is UK-hosted for UK customers, holds ISO 27001:2022 and ISO 27017:2015, is Cyber Essentials certified, and is UK GDPR compliant.

How does Tractivity's "unlimited users" claim compare to Jambo's pricing?

Tractivity's pricing page leads with "unlimited user access" but also states that the licence fee is based on the number of users and projects. This is a direct contradiction on the same page. Subscriptions start from £9,495 per year. Jambo's Professional plan starts from $995 per month for 5 users and 5 projects, with transparent published pricing. Both platforms should be quoted based on your actual user count and project volume before comparing on cost.

Is Jambo on G-Cloud 15?

Yes. Jambo is listed on the G-Cloud 15 framework, so UK public sector buyers can award a call-off contract through the Digital Marketplace without a full tender.

Is Tractivity's characterisation of Jambo as "North American record-keeping software" accurate?

Absolutely not. Jambo coined the Stakeholder Relationship Management (SRM) category in 2018 and is used by government agencies, energy companies, universities, and infrastructure teams across Canada, the US, the UK, Ireland, Australia, New Zealand, and the Middle East. The platform includes Jambo Insights (advanced analytics with 250+ preset questions and custom dashboards), the Jambo Calendar, native Esri ArcGIS Pro integration, Jambo Secure AI tools, WCAG 2.2 Level A compliance, and English/French localisation options. Teams evaluating both platforms should assess the full feature set rather than accepting a competitor's characterisation.

Which platform is better for organisations operating across the UK and Europe?

For organisations whose work, data, and teams are entirely within the UK, Tractivity has deep UK public-sector credentials. For organisations operating across the UK and Europe, or internationally, Jambo's dedicated UK data centre, Dublin office, EU/UK GDPR compliance, and global infrastructure make it a better fit. Jambo is also the only SRM platform whose AI processing is confined to your designated data centre region, which is relevant for organisations with data residency obligations that extend to active processing.

For organisations with geospatial engagement needs, Jambo also has a significant advantage through Jambo Geospatial, a suite of location-based tools built in partnership with Esri, the world leader in GIS technology. This includes Jambo Lands, a dedicated contact type that links all engagement records directly to a specific location or property and maintains a complete history of interactions even through changes in ownership. This is a fundamentally different model from person-based contact tracking, and it's built for the realities of infrastructure, energy, transport, and planning consultations where land parcels and property boundaries matter as much as individuals. Automatic address geocoding, embedded Esri-powered map viewers with sentiment and tag filtering, and a free ArcGIS Pro add-in complete the picture. Tractivity doesn't list an equivalent capability on its website.

Which version of ISO 27001 does Jambo hold?

Jambo holds ISO 27001:2022 and ISO 27017:2015.

Does Jambo use third-party tools to deliver its features?

No. Every core Jambo feature, including AI tools, email campaigns, dashboards and mapping, is built by Jambo inside the platform. Optional integrations, like Zapier, are available if you choose to connect them.

Which UK organisations use Jambo?

UK public sector customers include the Low Carbon Contracts Company, a government-owned company, and the University of Cambridge. Jambo is also used by Engie for large-scale energy stakeholder engagement.

How does Jambo handle UK data protection and hosting?

UK customer data is hosted in the UK, and Jambo is UK GDPR compliant. Every core feature is built by Jambo inside the platform, so stakeholder data isn't passed to separate vendors' tools. Customer data is never used to train AI models.