Jambo created the Stakeholder Relationship Management (SRM) category in 2018. With a Dublin office, a dedicated EEA data centre, and customers across the UK, Ireland, Europe, and beyond, Jambo is the global SRM platform with genuine European roots.
All Tractivity information sourced from tractivity.com
Tractivity is currently the UK's leading stakeholder management platform, with deep roots in the British public sector. Jambo is the global stakeholder relationship management platform that created the SRM category in 2018, with offices in Canada, Ireland, and Croatia, and customers across seven countries. For organisations that operate beyond the UK (or have goals to), the differences are significant.
| Criteria | Jambo | Tractivity |
|---|---|---|
| Headquarters | Canada (offices in Ireland & Croatia) | UK |
| European office | ✓ Dublin, Ireland (since 2023) | — UK only |
| EEA data centre | ✓ Dedicated, selectable at account setup | ◐ Available on request; UK default |
| AI processing region | ✓ Confined to your designated data centre | — Via Azure OpenAI; region not stated |
| ISO 27001 | ✓ | ✓ |
| ISO 27017 (cloud-specific) | ✓ | — Not referenced on website |
| Cyber Essentials Plus | ◐ Application in progress | ✓ |
| G-Cloud listing | ◐ Application in progress | ✓ G-Cloud 14 |
| EU & UK GDPR compliant | ✓ UK & EU GDPR compliant | ✓ UK & EU GDPR |
| Language support | English and French | English and Welsh |
| AI data policy | ✓ Published policy. Data never trains models; processing stays in your region | ◐ Published policy. Data never trains models; AI via Azure OpenAI |
| IAP2-certified support team of engagement experts | ✓ IAP2 members and certified professionals. Team members have previously worked in stakeholder engagement roles. | — Not referenced on website |
| Support hours | 9am–11pm UK time | UK business hours only |
| GIS/mapping | Jambo Geospatial: native Esri partnership, automatic geocoding, embedded Esri-powered map viewers, Jambo Lands: track engagement by location, not just person, so the history persists through ownership changes. | Mapolitical integration (political mapping), Google Maps. No native Esri integration or location-based contact type. |
| Pricing | From $995/month | From £9,495/year* |
| SRM category creator | ✓ Coined the term in 2018 | — |
For infrastructure, energy, transport, and land-based projects, knowing where engagement is happening is as important as knowing who you're engaging. Jambo is the only SRM platform with a native Esri ArcGIS Pro integration and dedicated location-based engagement tracking.

Jambo Geospatial is a suite of location-based tools powered by a partnership with Esri, the world leader in GIS technology. Key capabilities include:
Jambo Lands: a dedicated "Lands" contact type that links all engagement records directly to a specific location or property, maintaining a complete history of interactions even through changes in ownership. This is a fundamentally different data model from person-based contact tracking.
Automatic geocoding: addresses added to contact or communication records are automatically converted to geographic coordinates and pinned on the map viewer.
Embedded Esri map viewers: built into contact and communication index grids. Filter by sentiment, tags, or other criteria to reveal spatial patterns and engagement hotspots.
Free ArcGIS Pro add-in: for teams already using Esri ArcGIS Pro, a free add-in enables seamless integration with their existing GIS workflow.
Tractivity positions itself as the UK-only platform. Jambo has a physical European office, dedicated EEA infrastructure, and real customers in the UK and EU, not a UK reseller arrangement (like other SRMs) or a data centre by request only.
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Jambo's European office opened in 2023. Dedicated EU support team. Customers in Ireland. |
Listed UK customers include the University of Cambridge, Low Carbon Contracts Company, and more. |
EEA data centre. ENGIE, one of Europe's largest energy companies, is a Jambo customer. |
Jambo customers can select their preferred data centre region during account setup, including a dedicated EEA option. This means your data is stored, processed, and backed up within the EEA, by default, without needing to request an exception. This applies to both data storage and AI processing, as all Jambo's AI tools operate within your designated region.
Both Jambo and Tractivity publish explicit commitments that customer data is never used to train AI models. The meaningful remaining difference is in the regional confinement of AI processing, a consideration for organizations whose data governance obligations extend beyond storage to active processing.
Tractivity is a good platform for UK-focused organisations whose work, data, and teams are entirely within the UK. It has deep UK public sector roots and a strong track record with NHS, government, and energy clients.
Organisations operating across the UK and Europe, or internationally, need a platform whose infrastructure, compliance, and support match that reach. Jambo has a dedicated EEA data centre, a Dublin office, EU and UK GDPR compliance, and an IAP2-certified team available until 11pm UK time.
Jambo is the SRM platform that created the category, built to go wherever engagement takes you.
Jambo was developed with input from practitioners of stakeholder engagement. The meaningful distinction with Jambo and Tractivity lies in not just how it was built using engagement expertise, but also the ongoing support experience, specifically, whether the people supporting you day-to-day understand the discipline, not just the software.
Jambo's customer success team includes IAP2-certified professionals who have worked in stakeholder engagement roles themselves, meaning when you call for help, you're not explaining what a consultation report is or what an engagement plan looks like. You're talking to someone who has written one.
North American and European account managers available 9am–11pm UK time, covering both UK and North American time zones.
Monthly webinars, a 24/7 accessible knowledge base, and a Freshdesk helpdesk.
Dedicated UK-based Client Success Manager included. Contact via telephone or email during UK business hours.
Tractivity's website does not reference IAP2 certifications or any previous stakeholder engagement experience of its support team.
No mention of ongoing training or support materials on Tractivity's website.
Here are the answers to some common questions about Jambo and Tractivity.
If you don't find the answer you're looking for, our friendly sales team is always here to help. You can contact us at hello@jambo.cloud.

Yes. Jambo has a physical European office in Dublin, a dedicated EEA data centre, EU and UK GDPR compliance, and existing UK customers, including the University of Cambridge and Low Carbon Contracts Company. Support is available until 11pm UK time. Jambo is not a North American platform that happens to offer UK hosting; it has a genuine European presence built for UK and EU customers.
For UK central government and many public sector organisations, G-Cloud listing simplifies procurement under Crown Commercial Service frameworks. Tractivity is listed on G-Cloud 14. Jambo's G-Cloud application is currently in progress. If G-Cloud is a hard procurement requirement for your organisation, Jambo should be listed by September 2026. For the private sector, regulated industry, and international buyers, including most EU organisations, G-Cloud is not a relevant procurement requirement.
Tractivity's pricing page leads with "unlimited user access" but also states that the licence fee is based on the number of users and projects. This is a direct contradiction on the same page. Subscriptions start from £9,495 per year. Jambo's Professional plan starts from $995 per month for 5 users and 5 projects, with transparent published pricing. Both platforms should be quoted based on your actual user count and project volume before comparing on cost.
Jambo holds ISO 27001 and ISO 27017 certifications and is compliant with EU and UK GDPR. Tractivity also holds a Cyber Essentials Plus certification, which is specifically recognised in UK public-sector procurement. Jambo's Cyber Essentials Plus application is underway; if it's required for your organisation, we can speed this timeline up - just let us know.
Absolutely not. Jambo coined the Stakeholder Relationship Management (SRM) category in 2018 and is used by government agencies, energy companies, universities, and infrastructure teams across Canada, the US, the UK, Ireland, Australia, New Zealand, and the Middle East. The platform includes Jambo Insights (advanced analytics with 250+ preset questions and custom dashboards), the Jambo Calendar, native Esri ArcGIS Pro integration, Jambo Secure AI tools, WCAG 2.2 Level A compliance, and English/French localisation options. Teams evaluating both platforms should assess the full feature set rather than accepting a competitor's characterisation.
For organisations whose work, data, and teams sit entirely within the UK, Tractivity has deep UK public sector credentials and a proven track record. For organisations operating across the UK and Europe, or internationally, Jambo's dedicated EEA data centre, Dublin office, EU/UK GDPR compliance, and global infrastructure make it a more natural fit. Jambo is also the only SRM platform whose AI processing is confined to your designated data centre region, which is relevant for organisations with data residency obligations that extend to active processing.
For organisations with geospatial engagement needs, Jambo also has a significant advantage through Jambo Geospatial, a suite of location-based tools built in partnership with Esri, the world leader in GIS technology. This includes Jambo Lands, a dedicated contact type that links all engagement records directly to a specific location or property and maintains a complete history of interactions even through changes in ownership. This is a fundamentally different model from person-based contact tracking, and it's built for the realities of infrastructure, energy, transport, and planning consultations where land parcels and property boundaries matter as much as individuals. Automatic address geocoding, embedded Esri-powered map viewers with sentiment and tag filtering, and a free ArcGIS Pro add-in complete the picture. Tractivity does not list an equivalent capability on its website.
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