Everything you need to plan, run, and prove meaningful engagement, in one 28-page guide
If you're new to stakeholder engagement, or you've been doing it for a while but never had a proper framework to work from, this is the guide we wish we'd had when we started.
We pulled together the practical frameworks engagement teams actually use (the IAP2 Spectrum, Mendelow's Power-Interest Matrix, an 8-step engagement plan template) and added expert input from Dialogue Partners, enTrust Engagement, CCGoodwin, and BRITT RADIUS on the parts that are harder to get right, like inclusive engagement and Indigenous consultation.
It's free, no hard sell. Download it, work through it at your own pace, and share it with your team.
What's inside:
Chapter 1: Who are your stakeholders? The 3-step stakeholder analysis process, stakeholder mapping with Mendelow's Power-Interest Matrix, and how to use the IAP2 Spectrum of Public Participation to choose the right level of engagement for each group.
Chapter 2: Creating a stakeholder engagement plan. An 8-step framework for building an engagement plan that actually works, from clarifying your goal to choosing tactics to setting up feedback loops and reporting back.
Chapter 3: How to avoid stakeholder engagement pitfalls. The most common mistakes we see teams make include engaging too late, losing internal buy-in, and letting small issues snowball into bigger ones.
Chapter 4: Relationship building. How to build trust, listen properly, stay consistent, and follow through on commitments. Includes expert advice on what stakeholders actually want from the teams engaging with them.
Chapter 5: Data management and reporting. Why good data management matters, how to keep records organized across dispersed teams, and what to look for in a system that can keep up with you.
Chapter 6: Moving forward with purpose. Inclusive engagement guidance, the difference between stakeholder engagement and Indigenous engagement, and how to design a multi-channel, layered approach.
