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Public consultation data management: how UK councils keep one defensible consultation record

Public consultation data management is how a council captures, organises and evidences every response, meeting and conversation in a consultation, so it can show what it heard and how it responded. When a decision is challenged, or a Freedom of Information (FOI) request is made, the council is judged on the quality of its records.

What does the law expect from a council consultation?

When a council consults, the consultation has to meet the Gunning Principles. They come from R v London Borough of Brent, ex parte Gunning (1985), and the Supreme Court endorsed them in R (Moseley) v London Borough of Haringey (2014). A lawful consultation must: 

  • Happen while proposals are still at a formative stage
  • Give enough reasons for the proposals to allow an intelligent response
  • Allow adequate time for people to respond
  • Show that responses were conscientiously considered before the decision was made

Other duties sit alongside the Gunning Principles. The public sector equality duty (PSED), under section 149 of the Equality Act 2010, requires councils to consider the impact of decisions on people with protected characteristics. Planning authorities must follow their Statement of Community Involvement (SCI). And under the Freedom of Information Act 2000, the engagement record can be requested by anyone, with a response due within 20 working days.

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Why the record matters

A consultation that fails the Gunning Principles can be quashed by judicial review, sending a local plan or service decision back to the start. The fourth principle, conscientious consideration, is the hardest to evidence. When responses are scattered across survey tools, inboxes, drop-in session notes, and letters, the council can't easily show that everyone's input was read and weighed before the decision.

What councils have to manage in a public consultation

Setting aside the legal framing, a consultation is an operational task that spans teams and months. In practice, councils have to:

 

Identify who to consult

Map the residents, businesses, partners and groups affected, including those with protected characteristics under the PSED. 

Engage across every channel

Run surveys, drop-in sessions, meetings and correspondence, and capture each interaction as it happens.

Consider every response

Record what was raised and show how each point was weighed before the decision.

 Coordinate across departments

Stop different officers from contacting the same people about the same thing. When staff are asked to brief stakeholders on an initiative, confirm that the briefing occurred.

Keep a defensible record

Hold a complete, time-stamped history that can withstand an FOI request, a complaint or a judicial review.

Report back

Give councillors, cabinet and scrutiny committees clear evidence, and tell residents how their input shaped the outcome. Record what was raised and show how each point was weighed before the decision.

What consultation data management software should do, and how it differs from a survey tool or a CRM

Most council consultations run through online survey tools. Surveys are good at collecting responses, but they don't record the drop-in session, the email to a councillor or the call from a residents' association. A sales CRM (Customer Relationship Management) tool has the opposite problem. It's built to move prospects through a pipeline, and consultation isn't a pipeline. Consultation data management software is stakeholder relationship management (SRM) software designed to store the entire consultation record in one place.

Good consultation data management software should:



  • Keep one record per stakeholder and per consultation, including survey responses alongside every other interaction
  • Track every issue raised through to how it was considered and responded to
  • Show who has and hasn't been reached, by initiative and by area
  • Produce a structured, time-stamped account of the consultation on demand
  • Control access by role, including for consultants and contractors
  • Store data in a way that meets UK GDPR and UK data residency expectations
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How Jambo supports council consultation and engagement

Jambo is stakeholder relationship management (SRM)  software for tracking who you talked to, what was said, what was committed, and what happened next across every consultation and council department.

 

One record per stakeholder and consultation

Every email, meeting, letter and survey response is logged against the right stakeholder and project. Emails come in via the free Outlook add-in or through a project email address for other providers, so the history doesn't sit in a single officer's inbox.

Responses tracked through to consideration 

 Issues raised are captured with priority and impact, then tracked to how the council considered and responded to them. That's the evidence conscientious consideration needs.

Recurring issues surfaced

AI summaries and auto-tagging, against the tags your team defines, pick up a theme wherever it's mentioned. Review tags for one consultation or across all council projects. AI sentiment analysis shows how feelings are shifting.

Proof that initiative briefings happened

Tag communications by initiative to see exactly which stakeholders have been briefed and which haven't. Assign follow-up tasks to team members, so every agreed briefing has an owner.

Reporting on demand 

Generate PDF or CSV reports in seconds, from a single stakeholder's history to a full consultation summary, for councillors, cabinet, scrutiny or an FOI response.

Coordination across departments 

Manage each consultation as its own project while keeping a global view across transport, housing, planning and regeneration. The shared calendar shows all consultation events and meetings.

Reach you can map 

Geocoded addresses, project boundaries and built-in map viewers show where engagement is happening and where participation gaps remain.

Controlled access for consultants

Role-based permissions and a contractor access role limit third parties to their own data. Every change is logged.

A note on local government reorganisation in the UK

Local government reorganisation in England is merging two-tier councils into new unitary authorities. When councils merge, consultation records and stakeholder relationships must move with them, often as staff change roles. A single system of record carries that history across. Scattered spreadsheets and inboxes don't.

Why security and data residency matter for council consultation data

Consultation records hold residents' personal data, and everything in them can be disclosed under FOI. Where that data lives, and who can access it, are procurement questions from day one.

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Certified security

Cyber Essentials certified, and ISO 27001:2022 and ISO 27017:2015 certified. 

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UK-hosted

Data for UK customers is hosted in the UK.

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UK GDPR compliant

Consent and subscription preferences are managed in one place, and personal data can be redacted from public-facing reports. 

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Access control

Multi-factor authentication (MFA), single sign-on (SSO), role-based permissions and a dedicated Information Security Officer.

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Secure AI

Customer data is never used to train AI models.

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Available through G-Cloud 15

Buy through a call-off contract on the Digital Marketplace, with no full tender. G-Cloud is run by the Government Commercial Agency (GCA). 

Jambo is trusted by governments and organizations worldwide

Frequently Asked Questions (FAQs): public consultation data management software

What you need to know about transforming public consultation data management with Jambo.

If you don't find the answer you're looking for, our friendly sales team is always here to help. You can contact us at hello@jambo.cloud.

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What is public consultation data management?

It's how a council captures, organises and evidences every response, meeting and conversation in a consultation. Good consultation data management provides the council with a single record that shows what it heard, how it responded, and how those responses shaped the decision.

What are the Gunning Principles?

They're the four legal tests a lawful public consultation must meet: consultation at a formative stage, sufficient reasons for proposals, adequate time to respond, and conscientious consideration of responses before a decision. They come from R v Brent LBC, ex parte Gunning (1985), and were endorsed by the Supreme Court in R (Moseley) v Haringey LBC (2014).

Can a council consultation be challenged in court?

Yes. A consultation that fails the Gunning Principles can be challenged by judicial review, and the court can quash the decision. The council's defence depends on its record of the consultation, especially evidence that responses were conscientiously considered.

How long does a council have to answer an FOI request about a consultation?

Under the Freedom of Information Act 2000, a council must normally respond within 20 working days. With the consultation history in one searchable system, producing the record becomes a search, not a rebuild.

Is a survey tool enough to manage a public consultation?

A survey tool collects responses, but it doesn't capture the meetings, emails, letters and calls around a consultation. If a decision is challenged, you need the whole record. Jambo keeps survey responses alongside every other interaction.

How do we know staff have briefed stakeholders on a council initiative?

Log each briefing and tag it by initiative, then filter by that tag to see every stakeholder who's been contacted and identify those who haven't. You can also assign follow-up tasks to team members, so every agreed-upon briefing has an owner. 

How is consultation data management software different from a CRM?

A CRM is built to move prospects through a sales pipeline. Consultation data management software is SRM software, built to maintain a complete, defensible record of engagement throughout a consultation and to demonstrate that responses were considered.

How does Jambo support the public sector equality duty (PSED)?

Jambo records who you engaged with, how, and where. Mapping engagement geographically shows where participation gaps remain, so you can reach communities you've missed and evidence how equality was considered.

Can councils buy Jambo through G-Cloud?
Yes. Jambo is listed on the G-Cloud 15 framework, so councils and combined authorities can award a call-off contract through the Digital Marketplace without running a full open tender.
Is council consultation data secure and hosted in the UK with Jambo?
Yes. Jambo is UK-hosted, Cyber Essentials-certified, holds ISO 27001:2022 and ISO 27017:2015 certifications, is UK GDPR-compliant, and never uses customer data to train AI models.

Jambo is trusted by governments and organizations worldwide

Ready to stop rebuilding the consultation record?

 Book a 15-minute call to see how Jambo works for council consultation and engagement.