Public consultation data management is how a council captures, organises and evidences every response, meeting and conversation in a consultation, so it can show what it heard and how it responded. When a decision is challenged, or a Freedom of Information (FOI) request is made, the council is judged on the quality of its records.
When a council consults, the consultation has to meet the Gunning Principles. They come from R v London Borough of Brent, ex parte Gunning (1985), and the Supreme Court endorsed them in R (Moseley) v London Borough of Haringey (2014). A lawful consultation must:
Other duties sit alongside the Gunning Principles. The public sector equality duty (PSED), under section 149 of the Equality Act 2010, requires councils to consider the impact of decisions on people with protected characteristics. Planning authorities must follow their Statement of Community Involvement (SCI). And under the Freedom of Information Act 2000, the engagement record can be requested by anyone, with a response due within 20 working days.
A consultation that fails the Gunning Principles can be quashed by judicial review, sending a local plan or service decision back to the start. The fourth principle, conscientious consideration, is the hardest to evidence. When responses are scattered across survey tools, inboxes, drop-in session notes, and letters, the council can't easily show that everyone's input was read and weighed before the decision.
Setting aside the legal framing, a consultation is an operational task that spans teams and months. In practice, councils have to:
Map the residents, businesses, partners and groups affected, including those with protected characteristics under the PSED.
Run surveys, drop-in sessions, meetings and correspondence, and capture each interaction as it happens.
Record what was raised and show how each point was weighed before the decision.
Stop different officers from contacting the same people about the same thing. When staff are asked to brief stakeholders on an initiative, confirm that the briefing occurred.
Hold a complete, time-stamped history that can withstand an FOI request, a complaint or a judicial review.
Give councillors, cabinet and scrutiny committees clear evidence, and tell residents how their input shaped the outcome. Record what was raised and show how each point was weighed before the decision.
Most council consultations run through online survey tools. Surveys are good at collecting responses, but they don't record the drop-in session, the email to a councillor or the call from a residents' association. A sales CRM (Customer Relationship Management) tool has the opposite problem. It's built to move prospects through a pipeline, and consultation isn't a pipeline. Consultation data management software is stakeholder relationship management (SRM) software designed to store the entire consultation record in one place.
Jambo is stakeholder relationship management (SRM) software for tracking who you talked to, what was said, what was committed, and what happened next across every consultation and council department.
Issues raised are captured with priority and impact, then tracked to how the council considered and responded to them. That's the evidence conscientious consideration needs.
AI summaries and auto-tagging, against the tags your team defines, pick up a theme wherever it's mentioned. Review tags for one consultation or across all council projects. AI sentiment analysis shows how feelings are shifting.
Tag communications by initiative to see exactly which stakeholders have been briefed and which haven't. Assign follow-up tasks to team members, so every agreed briefing has an owner.
Generate PDF or CSV reports in seconds, from a single stakeholder's history to a full consultation summary, for councillors, cabinet, scrutiny or an FOI response.
Manage each consultation as its own project while keeping a global view across transport, housing, planning and regeneration. The shared calendar shows all consultation events and meetings.
Geocoded addresses, project boundaries and built-in map viewers show where engagement is happening and where participation gaps remain.
Role-based permissions and a contractor access role limit third parties to their own data. Every change is logged.
Local government reorganisation in England is merging two-tier councils into new unitary authorities. When councils merge, consultation records and stakeholder relationships must move with them, often as staff change roles. A single system of record carries that history across. Scattered spreadsheets and inboxes don't.
Consultation records hold residents' personal data, and everything in them can be disclosed under FOI. Where that data lives, and who can access it, are procurement questions from day one.
Cyber Essentials certified, and ISO 27001:2022 and ISO 27017:2015 certified.
Data for UK customers is hosted in the UK.
Consent and subscription preferences are managed in one place, and personal data can be redacted from public-facing reports.
Multi-factor authentication (MFA), single sign-on (SSO), role-based permissions and a dedicated Information Security Officer.
Customer data is never used to train AI models.
Buy through a call-off contract on the Digital Marketplace, with no full tender. G-Cloud is run by the Government Commercial Agency (GCA).
What you need to know about transforming public consultation data management with Jambo.
If you don't find the answer you're looking for, our friendly sales team is always here to help. You can contact us at hello@jambo.cloud.

It's how a council captures, organises and evidences every response, meeting and conversation in a consultation. Good consultation data management provides the council with a single record that shows what it heard, how it responded, and how those responses shaped the decision.
They're the four legal tests a lawful public consultation must meet: consultation at a formative stage, sufficient reasons for proposals, adequate time to respond, and conscientious consideration of responses before a decision. They come from R v Brent LBC, ex parte Gunning (1985), and were endorsed by the Supreme Court in R (Moseley) v Haringey LBC (2014).
Yes. A consultation that fails the Gunning Principles can be challenged by judicial review, and the court can quash the decision. The council's defence depends on its record of the consultation, especially evidence that responses were conscientiously considered.
Under the Freedom of Information Act 2000, a council must normally respond within 20 working days. With the consultation history in one searchable system, producing the record becomes a search, not a rebuild.
A survey tool collects responses, but it doesn't capture the meetings, emails, letters and calls around a consultation. If a decision is challenged, you need the whole record. Jambo keeps survey responses alongside every other interaction.
Log each briefing and tag it by initiative, then filter by that tag to see every stakeholder who's been contacted and identify those who haven't. You can also assign follow-up tasks to team members, so every agreed-upon briefing has an owner.
A CRM is built to move prospects through a sales pipeline. Consultation data management software is SRM software, built to maintain a complete, defensible record of engagement throughout a consultation and to demonstrate that responses were considered.
Jambo records who you engaged with, how, and where. Mapping engagement geographically shows where participation gaps remain, so you can reach communities you've missed and evidence how equality was considered.
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